Logo Design and the Corporate Identity

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

The Corporate Secret Identity

the crisis of identity in jhumpa lahiris fiction: interpreter of maladies and the namesake

شکل گیری هویت(identity) مقوله مهمی در ادبیات پراکنده مردم(diasporan literature) می باشد. آثار جومپا لاهیری(jhumpa lahiri) ، نویسنده هندی آمریکایی، در سالهای اخیر تحسین منتقدین را به خود معطوف کرده است. وی در این آثار زندگی مهاجران و تلاش آنان برای پیدا کردن جایگاهشان در یک فرهنگ بیگانه را به تصویر کشیده است. این تجربه همواره با احساساتی نظیر دلتنگی برای گذشته، بیگانگی و دوری همراه است. با این ح...

Linking Corporate Logo , Corporate Image and Reputation : An Examination of Consumer Perceptions in the Financial Setting

The marketing literature reflects that there is no systematic study of the effect of a logo on consumer evaluations of logos. This research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo? (2) What are the main influences of this favorability on the corporate image and corporate reputation? The favorability of a corporate logo is reflected...

Relationship between Job Satisfaction, Job Performance and Team Identity: An investigation of the Mediating Role of the Corporate Identity

This study examined the role of team identity on job satisfaction and job performance regarding the mediating role of the organizational identity. This paper is a correlation type using descriptive methods with applied goals. Our statistical population included all 420 male and female staffs of the telecommunication department in Eastern Azerbaijan province, Iran in 2014.Using stratified random...